Cole Matthews is a gambling writer who reviews casinos, sportsbooks, and the stranger corners of the betting industry with the energy of a man who has seen one too many “limited-time” bonuses that somehow never end.

He writes about online casinos, betting apps, sportsbook promos, payment options, game libraries, odds, licensing, and whatever fresh nonsense the gambling industry has decided to call innovation this week. Cole has a good eye for the small details people usually skip, especially bonus terms, withdrawal rules, and sportsbook features that sound better in an advert than they feel in real life.

Before writing full-time, Cole spent far too long explaining odds formats to friends in pubs, group chats, and one very tense family barbecue. That eventually became a job, which surprised everyone except Cole, who had already made a spreadsheet about it.

Away from gambling, he likes black coffee, bad American football teams, old notebooks, and pretending he is “nearly done” with articles that still need 900 words.